Madrid, Spain

MADRID METRO SERVICE QUALITY

Client

Metro de Madrid

Year

2018

Key facts

Evaluation of the cleanliness of trains and stations on 13 lines and 301 stations.

Evaluation of security guards and customer service centres.

Use of Mystery Shopper techniques, obtaining a real perspective of the user experience, complementing technical measurements with qualitative evaluations of the service.

65,520 total measurements distributed in 48,000 service measurements and 17,520 surveillance measurements carried out over three consecutive years.

Services

Comprehensive metropolitan service quality monitoring:

– Cleaning supervision at stations and on trains.

– Waiting-time compliance with information panels.

– Next-station audio announcement.

– Air quality.

– Systematic review of informational signs and posters.

– 48,000 daily service quality measurements.

– 17,520 surveillance and security monitoring measurements.

– Mystery Shopper interactions at stations and on trains.

– Evaluation of intercom and locker services.

– Supervision of security guards and information staff.

– Design and development of a computer application for data collection and questionnaires.

– Statistical treatment of service quality information and data visualisation with Business Intelligence dashboards.

– Development of specialised quality indexes for metropolitan transport.

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