Madrid Region, Spain

HOUSING DEMAND ANALYSIS IN THE MADRID REGION

Client

Madrid Regional Government

Year

2020

Key facts

Use of a staggered methodology to identify and precisely characterise the different segments of housing demand.

49,500 questionnaires distributed in 42,000 face-to-face questionnaires, 3,900 active housing-demand questionnaires, and 3,600 residential situation questionnaires.

Anonymised geolocation of housing demand.

Services

Comprehensive research on residential demand:

– Household surveys on housing demand in the Madrid Region.

– Stratified random sampling preparation and design.

– 42,000 face-to-face surveys to identify demand.

– 3,900 specialised active housing-demand questionnaires.

– 3,600 residential situation questionnaires.

– Statistical treatment and upload of sample data.

– Segmentation analysis of housing demand.

– Preparation of a report with results and conclusions.

– Design and development of a computer application for data collection and questionnaires.

– Integrated management system for specialised residential surveys.

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