Madrid. Spain

MARKET RESEARCH OF IFEMA EXHIBITORS AND VISITORS

Client

IFEMA-Madrid Convention Centre

Year

2021

Key facts

A total of 27,400 questionnaires were carried out, distributed between 8,200 exhibitor surveys and 19,200 visitor surveys, carried out at 48 fairs over three consecutive years.

Services

Comprehensive trade fair satisfaction research:

– Exhibitor satisfaction surveys at 48 IFEMA fairs.

– Satisfaction surveys for professional visitors at trade fair events.

– 8,200 specific questionnaires for exhibitors.

– 19,200 visitor questionnaires.

– Analysis of perception and satisfaction by trade fair sector.

– Preparation of detailed results reports by trade show.

– Comparative analysis of trends in satisfaction.

– Continuous monitoring over three consecutive years.

– Design and development of a computer application for data collection and questionnaires.

– Integrated management system for specialised trade fair surveys.

INTEGRITY COMMUNICATION CHANNEL

  • Data controller: TECNICA Y PROYECTOS, S.A
  • Purpose: your data will be used to process your request and provide you with our services.
  • Lawful basis for processing: the consent of the person concerned.
  • Legal rights: you have the right to know what data is stored about you, to correct it and ask for it to be deleted, as explained in the additional information available on our website.
  • Additional information: more information can be found in the ‘Privacy policy’ section of our website.